Following months of anticipation and speculation, Google has finally started rolling out its social networking service Google+ to businesses and brands, allowing them to set up their own Google+ pages. Google says the Google+ Pages will help companies increase communication with their audiences. Google+ Pages is pretty similar to Facebook page services, which also allows businesses to promote themselves.

“So far Google+ has focussed on connecting people with other people,” Google’s engineering headman Vic Gundotra wrote in a blog post. “But we want to make sure you can build relationships with all the things you care about – from local businesses to global brands – so today we’re rolling out Google+ Pages worldwide.”

 

A number of pages are already available; any organisation can join the community at plus.google.com/pages/create.

 

Direct Connect

In addition to the Google+ Pages, Google has also launched a new search feature called “Direct Connect”, which allows users to directly connect to a Google+ page. All one needs to do is type a “+” before the name of an organisation or business (like +Angry Birds and +google).

Direct Connect is however presently available for a limited number of pages.

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