Following months of anticipation and speculation, Google has finally started rolling out its social networking service Google+ to businesses and brands, allowing them to set up their own Google+ pages. Google says the Google+ Pages will help companies increase communication with their audiences. Google+ Pages is pretty similar to Facebook page services, which also allows businesses to promote themselves.
A number of pages are already available; any organisation can join the community at plus.google.com/pages/create.
In addition to the Google+ Pages, Google has also launched a new search feature called “Direct Connect”, which allows users to directly connect to a Google+ page. All one needs to do is type a “+” before the name of an organisation or business (like +Angry Birds and +google).
Direct Connect is however presently available for a limited number of pages.